This week’s morning laps around Regents Park with Chain Gang Cyclists and Rapha Cycling Club were something else.
The champ was in town. An Icon to me in the world of cycling Justin Williams, graced us with his presence, spending time talking with all of us back at Rapha CC in Soho, London.
Justin has had a challenging rise to the top but has risen tremendously. He is the 2018-19 US national amateur road and criterium champion. he is also renowned as one of the fastest sprinters in road cycling, globally.
A pro cyclist from Los Angeles and L39ION legend, he continues to drive diversity and push accountability into the £1billion a year sport. Something I see Rapha being at the forefront of in the UK, from a brand perspective.
Justin spoke at length about his challenges as a black athlete in a white-dominated sport, whilst stopping to spend time with all the cyclists out riding on Thursday morning.
Well done to team Rapha for their ongoing brand investment into cycling for all, culture, diversity, and just good vibes.
